Do Your Best Work At Choklits!

Role: Social Media & Marketing Manager
Location: Surrey Hills, Ringwood and Croydon
Employment status: Full-time
Salary band: Competitive, dependent on experience

Child Care Heroes: Shaping our Next Generation

Want to put your communication and social media skills to the test, challenge yourself to make a difference and support our next generation? Come be part of the future, today!

Do you dream of a role that’s not just a job, but a captivating adventure? Buckle up, because Choklits is here to challenge your expectations and redefine what it means to work in childcare marketing!

We’re not your typical child care centres; we’re a group of innovative thinkers and committed lifelong learners. We’re on a mission to do things a bit differently (and better) than the rest, and we’re looking for a Social Media and Marketing Manager to help lead the charge.

Picture this: You, at the helm of our marketing strategy, holding the keys to our brand’s digital kingdom. You’ll have the autonomy to craft, create, and conquer, all while backed by a team that’s as passionate about your success as you are.

We don’t just offer a job; we’re offering an opportunity for you to thrive, grow, and make a meaningful impact on the lives of children as part of our incredible team. At Choklits, we’re not just about childcare; we’re about building careers, pushing boundaries, and creating a brighter future.

If you’re ready to take your marketing, social and content skills to new heights in what might initially seem like an unexpected setting, then read on and we could be redefining what’s possible in childcare marketing, together.

Children are our Future

We are an all-inclusive child care and early learning organisation operating in multiple locations across Melbourne’s East. We believe childhood is much more than the first stage of life, we believe it’s the most important. When children come to Choklits they get to learn through play, make new friends, develop skills and habits that will become their advantage in life, and they get to have fun.

Our dedicated team of 120+ work tirelessly to ensure that every child and family has a meaningful early education experience. Did you know 90% of a child’s brain develops before they are 5 years old? We think that’s a pretty darn important time in your life and we’re looking for a superstar to help us share this message. We provide early education and care for children from 6 weeks to 6 years, and implement a dynamic play-based learning approach to foster curiosity and a love of learning.

About the Role

Choklits is a family-owned organisation with a unique and exciting opportunity for the right person. We‘re growing quickly, so we’re looking for someone with the ability to help both shape our marketing strategy and execute on the deliverables. You’ll report directly to our owners, be on the ground leading and capturing content, and doing the many things that sit around these core role tasks.

We are looking for someone who can operate across multiple locations and platforms, work independently and collaborate with multiple teams. You’ll champion our brand and bring the world of Choklits and early learning to life in a fun, educational and memorable way.

If you’re the type of person who likes to see things end to end, thrives with some freedom, is full of ideas, and doesn’t mind wearing multiple hats, then this role could be the start of your next adventure.

You’ll have the opportunity to shape and grow the next phase of Choklits comms, including;

• Lead the marketing and communication strategy creation and execution.
• Drive the story of our impact, building brand love and a community of advocates.
• Harness your strategic brilliance and creative genius to spearhead our social content, from heartfelt success stories to informative tips for children and families.
• Report to and work with our Owners directly and work collaboratively across departments.
• Ensure our brand’s voice shines bright, echoing our commitment to children and providing a quality early education.

If you’d been with us for the past month, here’s a peek at some of the things you would have achieved:

• Formulated the month’s marketing and comms tasks and presented it to key internal stakeholders.
• Reviewed our internal platforms and brainstormed with our educators for content that supports first-time parents.
• Been at our centres for incursions and community events to capture content for Instagram, Facebook, LinkedIn and Tiktok and sent it live in real time.
• Created and trialled a new type of reel content that got some good organic traction so you boosted it to ensure the maximum people in our target got to see it.
• Been fearless (and when most people refuse to work with animals and children), you still boarded the bus and travelled with our kindergarten classes to a local farm and found various ways to make it come to life across social accounts.
• Dived deep into our performance and engagement metrics, extracting data-driven actions to adapt strategies and future content.
• Captured an impromptu, heart-warming moment of a child’s first steps, getting it live in record time!
• Planned content pillars for our upcoming ‘Space Week’’ campaign using AI.
• Planned and updated our physical centre notice boards and ensured everyone is excited for the coming weeks activities.
• Prepared and presented a one page strategy document for our team so they know the marketing objectives for the coming month and how they can help.

About You:

• Ever-Curious Creative: From TikTok to LinkedIn, you’re a social media whiz who knows how to engage different audiences, always hungry for the latest digital trends and insights.
• Strategy Superstar: You have the mindset to seek to understand what the modern family needs are, you can blend family knowledge with our brand’s magic.
• Quick-Stepper: In the fast-paced online world, you’re always two steps ahead, ready to capture the next big moment.
• Futuristic Thinker: You use analytics to go beyond basic tracking to draw hypotheses and provide recommendations on how to capitalise across platforms.
• Content Connoisseur: With an arsenal of skills from capturing content, to copywriting and even design, you’re all about telling a story in the most compelling and engaging way.
• Effective Juggler: You effortlessly balance multiple tasks and priorities across areas, successfully navigating conflicting timelines and priorities to deliver exceptional results.
• Collaborative Connector: You excel at building strong relationships, effortlessly coordinating efforts across teams to achieve collective success.
• Heart in the Right Place: You have strong values and are passionate about making a difference. Want to work with like-minded souls? We’re your tribe!

Ideally, the role would suit someone with solid experience across social strategy and content either on the client or agency side. However, you might be seeking some greater accountability or control to lead strategy and outcomes and see things through end to end knowing that you made the difference. You might not have all the skills or experience yet and that is ok too – we just want strong fundamentals with an awareness of gaps and a willingness to learn.

Why Choose Us?

Being in the early learning sector, we understand the value of nurturing and the difference a great education makes. And that absolutely applies to our team too! This is an opportunity to work directly with the owners (with experience across various industries) and a breadth of knowledgeable managers in our growing organisation. As you take creative control of our social and communication channels you will also be able to work with external ‘subject matter experts’ across media and digital tech as well as get guidance and training via a leading brand and consumer strategist who consults to us when needed.

While we may be family-owned, we pride ourselves on being progressive, innovative and we invest in the right areas and expertise to ensure we can be nimble, agile and play to win. The person in this role will therefore have the support and the exposure to develop and grow exponentially across the many facets of the role, and as we also continue to grow.

Still reading?

We know we’ve included a lot here, but we wanted to lay it all out, be transparent and seek to find the ideal person for the long-haul. If this job overview resonates with you, we definitely want to hear your story. Yes, you’ll have to wear various hats and probably be prepared to upskill in some areas, but we wholeheartedly believe in the power of diverse experiences and perspectives. After all, it takes a village to raise a child… and also run a child care centre.

Join us in making a difference because we believe that “igniting a child’s endless potential starts with nurturing their curiosity and fostering a lifelong love for learning”, and we need good people with us to ensure we can continue to deliver that.

What next?

To apply, please use the button below to send us your resume and a personalised cover letter. Please mention ‘Chokliteers’ (take that as a creative challenge) in your submission.